The Documentary “The Baidu Billionaire: Inside the Google of China” features Robin Li, CEO and cofounder of Baidu Inc., explaining Baidu’s success and lack of interest in expanding to other countries. Robin Li, who studied Information Technology in Peking University, believes that “China is a big market and it takes a long time to expand globally.” Even though search engines are at the mercy of censorship and strict government policies, it is still a very profitable sector that people rely on. With a net worth of $12 billon, Robin Li sets aside the possibility of entering the international market and focuses only on the Chinese market.
Moreover, he also explains one of the reasons behind Google’s retreat from China and why successful companies like Facebook are not able to enter the Chinese market. According to Li the main entry barrier is culture. Foreign companies fail to offer services or products that are “Chinese specific.” iPhones, for instance, have small screens and do not allow the customers to upload some applications that are very popular in China. Additionally, there are already established companies that offer similar services or products and are well experienced with the Chinese culture and inclinations.