Well, I hope everyone’s watching Super Bowl tonight! I’m watching it, just for an excuse to get myself some Buffalo Wings! Besides, Super Bowl ratings may drop this year, according to Adgate. Why? Because growth has maxed out. How should growth be maintained then? By attracting more viewers. Who are the viewers? People! Where are the people? CHINA! (Well, at least 20% of the entire population)
Tonight, 7 TV Channels will be broadcasting Super Bowl XLVII in China. And it will also be streamed. 22 million Chinese fans watched last year’s game, which means there is indeed a room for NFL to grow in China. But what if there was a Chinese team playing tonight? MORE VIEWERS! Yes, NFL is planning to introduce “American Football” in China. Yes, there are concerns about this but, what’s your take on it. Do you think this idea would be successful? Will there be soon a Chinese team playing “Football”?
Okay… go get some wings now!Source: China, Are You Ready For A Super Bowl