Many publications in the Chinese media continued to attack Apple, due primarily to the fact that Apple does not comply with Chinese law, as warranties are supposed to be at least two years in China. News agencies Xinhua, CCTV, the People’s Daily newspaper. and others assaulted the company due to these limited warranties. This is a huge problem for Apple’s sales, as there is an increasingly amount of competition for products in China. Some believe that the attacks are due to the reaction in the US to the Chinese firm Huawei’s actions. Whether or not this is true, this is a big hurdle for Apple to overcome, and the company will need to figure out a way to quickly rehabilitate its relationship with not only Chinese consumers, but also gain favor with those that control the media.
A start was Tim Cook’s signed apology posted on Apple’s Chinese language website, a demand that was made by the China Consumer’s Association (government funded group). Cook guarantees that repairs to teh iPhones will be made with new and not refurbished parts, and that the new phones will be given 1-year warranties from the day of repair. How the Chinese consumers react to this apology remains to be seen.