LinkedIn launched a Chinese language version of their site on Tuesday. The website will be in simplified Chinese characters and aims to corner the market in the country. They seek to gain 140 million new members, about 50% of their current user base, and hope to spread their service across the country.
Many companies have had problems in the past dealing with the Chinese Government’s censorship of web content. Just last year, Google moved their servers from Mainland China to Hong Kong over concerns of hacking and censorship. They are also severely limited in their products that they can provide, YouTube is banned and Gmail is severely restricted.
Despite these aforementioned problems LinkedIn is moving foreword and in a statement said that they would happily comply with any demanded censorship. This launch comes in the wake of the Facebook acquisition of WhatsApp, a hugely popular service in China. Only time will tell if the Middle Kingdom responds well to the introduction of these new western internet firms, but if trends have anything to say about it the country will.
For more information please visit: http://blogs.wsj.com/chinarealtime/2014/02/25/linkedin-expands-in-china-with-new-website/