Forbes reported that only 40% of cellphone users in China use smartphones. This small portion of smartphone users suggests that there is a lot of room for Apple to grow their market share even more. Even though only 40% of cellphone users in China use smartphones, China still has over 20% of the world smartphone market. Since Tim Cook took over as the Apple CEO in 2012 he has focused a lot of his time on the Chinese market. Cook’s focus on the Chinese market has been paying off. It was said that, “Apple’s overall share increased 9.7 percentage points year-over-year, surpassing local brand Xiaomi for the first time.”
Apples introduction of the iPhone 6 and the larger iPhone 6 plus have competed with the large screen phones that seem to appeal to Chinese consumers. Apples overall market share increased from December to February from 25% to 27.6%. As China’s middle class is growing the potential for Apple to gain an even larger market share.